MYPRODUCT27 1+1=3?

1.Situation In MYPRODUCT1 I detailed how I started my collaboration with Veteco as builder and commercial manager of the new pet food distribution business unit (Royal Canin), business that generated…

MYPRODUCT26 Selling Snow in the Winter!

1.Situation Anti-parasitic products mark between April and June the strongest sales peak, who miss this period have great chances to miss their annual targets. That is why in March-June are…

MYPRODUCT24 Think Different!

1.Situation During 2003-2005 I worked as Brand Communication Manager at DHL, my main responsibility was to define communication strategy, annual plans and budgets and to implement all corresponding communication projects….