1.Situation This article goes to special category ”Only who does not work, does not make mistakes ”. In this category I am including personal professional experiences with erroneous judgements, wrong…

1.Situation As I detailed in MYPRODUCT36 anti-parasitic products mark between April and June the strongest sales peak, who miss this period have great chances to miss their annual targets. That is…

1.Situation Until 2012 the range of anti-parasites for dogs and cats marketed by Veteco included 12 SKUs from Merial: Frontline Combo (pipettes), Frontline (pipettes) and Frontline (spray). 2.Task However, between…

1.Situation Discount policy, special offers and commercial conditions, price positioning, customer benefits related to products, services and payment facilities sum up the most important commercial vectors. As commercial manager, how…

1.Situation As I detailed in MYPRODUCT26 anti-parasitic products mark between April and June the strongest sales peak, who miss this period have great chances to miss their annual targets. That is…

1.Situation In MYPRODUCT7 I outlined the importance of implementing a performing sales team evaluation system, which in my opinion should be transparent, open, periodically, constant, based on clear and measurable…

1.Situation In MYPRODUCT7, I outlined the importance of implementing a performing sales team evaluation system, which in my opinion should be transparent, open, periodically, constant, based on clear and measurable…

1.Situation The market share of a company and its products is one of the most important business indicators. There are independent specialized firms that develop market share studies per industry…

1.Situation For three years I have commercially supported the Rhone Vet team, a company responsible for the distribution and sales of Merial’s veterinary products in Hungary. The company had a…