1.Situation In MYPRODUCT50 I detailed how between 2012-2015 the portfolio of anti-parasitic products for dogs / cats marketed by Veteco / Rhone-Vet increased from 12 SKUs to 32 SKUs Merial,…
1.Situation In MYPRODUCT56 I detailed one of the most important and complex professional challenges throughout my career. My involvement in the commercial support provided in 2013-2015 to Rhone Vet, a…
1.Situation During 2003-2005 I worked as Brand Communication Manager at DHL, my main responsibility being to define communication strategy, annual plans and budgets and to implement all corresponding communication projects….
1.Situation In MYPRODUCT2 I detailed how at my first job in advertising industry I managed hundreds of costs and budgets for Cosmorom project, becoming the financial node of Graffiti/BBDO agency…
1.Situation As a commercial manager at Veteco since 2010 I was responsible for defining the communication’s strategy and implementing the full promotion mix for Frontline Combo (TV, online, specialized publications,…
1.Situation In MYPRODUCT18 and MYPRODUCT26 I detailed how starting with 2010 I optimized Frontline Combo campaigns. In MYPRODUCT21 I debated the cancellation of the first Frontline Combo TV campaign scheduled…
1.Situation This article introduces the special category ” Only who does not work, does not make mistakes ”. In this category I am including personal professional experiences with erroneous judgements,…
1.Situation Commercial manager, marketing manager, brand manager work intensively with various marketing tools, 4P (Product-Price-Placement-Promotion) being one of the most important, applicable and known matrices probably used in all companies….
1.Situation Anti-parasitic products mark between April and June the strongest sales peak, who miss this period have great chances to miss their annual targets. That is why in March-June are…
1.Situation From 2016 as Sales Marketing Manager at EASYPLAST, a company that imports, markets and distributes plasters in Romanian pharmacies under own brand EASYPLAST, I am direct responsible for the…