MYPRODUCT40 The Right Support At The Right Time
1.Situation Anti-parasitic products mark between April and June (spring – starting of summer) the strongest sales peak, who miss this period have great chances to miss their annual targets. That…
Category: MYPRODUCT
MYPRODUCT39 Price Dimension
1.Situation Discount policy, special offers and commercial conditions, price positioning, customer benefits related to products, services and payment facilities sum up the most important commercial vectors. As commercial manager, how…
MYPRODUCT38 Pitching Media Agencies for TV Campaign
1.Situation As a commercial manager at Veteco since 2010 I was responsible for defining the communication’s strategy and implementing the full promotion mix for Frontline Combo (TV, online, specialized publications,…
MYPRODUCT37 Red Card. The Failure of Diplomacy!
1.Situation In MYPRODUCT35 I outlined why the sales rep does not have an ordinary 9-17 job. I detailed that sales agent’s work is by far the most programmatic and controlled…
MYPRODUCT36 The War of Promo Offers
1.Situation As I detailed in MYPRODUCT26 anti-parasitic products mark between April and June the strongest sales peak, who miss this period have great chances to miss their annual targets. That is…
MYPRODUCT35 Sales Agent Does Not Have an Ordinary 09-17 Job
1.Situation In MYPRODUCT7 I outlined the importance of implementing a performing sales team evaluation system, which in my opinion should be transparent, open, periodically, constant, based on clear and measurable…
MYPRODUCT34 Marketing Plan is Fluid, Not Static
1.Situation In MYPRODUCT18 and MYPRODUCT26 I detailed how starting with 2010 I optimized Frontline Combo campaigns. In MYPRODUCT21 I debated the cancellation of the first Frontline Combo TV campaign scheduled…
MYPRODUCT33 Only who does not work, does not make mistakes
1.Situation This article introduces the special category ” Only who does not work, does not make mistakes ”. In this category I am including personal professional experiences with erroneous judgements,…
MYPRODUCT32 4Ps-7Ps-8Ps in Real Life
1.Situation Commercial manager, marketing manager, brand manager work intensively with various marketing tools, 4P (Product-Price-Placement-Promotion) being one of the most important, applicable and known matrices probably used in all companies….
MYPRODUCT31 From Realism to Over-Optimism in Business Forecasting
1.Situation At the end of July 2014, a law was passed that prohibited the sale of veterinary medical products in pet shops. Given that our sales of Frontline Combo and…